September 27, 2018
VISITORS’ BUREAU HOSTS TENNESSEE DEPARTMENT OF TOURIST DEVLEOPMENT, GERMANY
As Tennessee has become the fastest-growing international travel market, the Cookeville-Putnam County Visitors’ Bureau is striving to leverage proximity to Nashville and its international airport, offering an ideal destination for international travelers to explore our community.
Part of the visitors’ bureau’s topline international travel efforts is to build relationships with state partners in targeted markets outside the U.S. Most recently, the visitors’ bureau hosted a FAM (familiarization) tour for representatives from the Tennessee Department of Tourist Development’s German office. Julia Ueding and Wolfgang Streitbörger serve TDTD in marketing specifically to German travelers.
“The more we can build relationships with these partners, and the more we can share what our community has to offer to international guests, the more likely we are to be top-of-mind when they are creating marketing campaigns and when interacting with travelers in the German market,” said Zach Ledbetter, vice president of visitor development, Cookeville-Putnam County Visitors’ Bureau.
“International travel is a specialized focus for us, as those traveling from other countries are essentially more committed to their trip. They traditionally stay longer and spend more money,” added Ledbetter.
Current top international travel markets of attention for the visitors’ bureau include Canada, Germany, and the United Kingdom.
IMAGE: Representatives from the Tennessee Department of Tourist Development, Germany explore downtown Cookeville during a tour of Putnam County.