COOKEVILLE-PUTNAM COUNTY VISITORS’ BUREAU HOSTS SOCIAL MEDIA INFLUENCERS
COOKEVILLE, Tenn. – As the Cookeville-Putnam County Visitors’ Bureau continues to strategize its target marketing plans, reaching an audience of outdoor, millennial travelers has become a goal. To achieve that goal, the visitors’ bureau recently partnered with the Tennessee Department of Tourist Development to host a “Falls in the Fall” social media tour with internationally-vetted social media influencers. Dallas-based photographer/Instagrammer Paul Tellefsen (@technopaul) and Portland-based photographer Jared Whitney (@jaredwhitney) toured the region Oct. 18 through Oct. 22, visiting area waterfalls and scenic overlooks while also experiencing the world-renowned local culinary scene.
Tennessee-based influencers joined for a portion of the trip, creating opportunities for cross promotion, gaining reach, engagement and leverage among their social media audiences. Josh Ness, founder of the Nashville Explorers’ Club (@nashvilleexplorersclub and @theexplorerdad), joined along with Nashville-based fashion and lifestyle blogger Greta Hollar (@greta_hollar) and TDTD Public Relations Media Specialist Amanda Stravinsky (@tntravelnews and @tnvacation).
While Tellefsen, Whitney, and Ness hiked and toured the area’s natural attractions, Hollar and Stravinsky explored the local coffee and culinary scene while boutiquing and antiquing downtown. Content gathered from all will be featured on their social media channels as well as via tnvacation.com. Results such as engagement, impressions, and other social media insights will be provided to the visitors’ bureau to show return on investment as well as demographics of those engaged.
“As generations of travelers change, our approach to marketing must evolve as well,” said Zach Ledbetter, vice president of visitor development. “Reaching a specific target audience cannot focus only on print advertising or digital banner ads these days, since so many young, millennial travelers are planning vacations after being influenced through social media channels such as Instagram and SnapChat.”
“That said, allowing our potential guests to see our attractions and amenities through the eyes of these social media influencers creates more engagement and increases the chances of planning and booking a trip to Cookeville-Putnam County,” added Ledbetter.
The Cookeville-Putnam County Visitors’ Bureau shows its appreciation to local hospitality partners for assisting in hosting these special guests: TownePlace Inn & Suites, 7 Senses Food & Cheer, Char, Cooke House, Father Tom’s Pub, Blue Pig Smokehouse & Raw Bar, Broast Tennessee Coffee Roasters, Sweetie Pies, Tennessee State Parks, WCTE/Blues & Brews Craft Beer Festival, Chuck Sutherland/UCDD, Jackson Kayak, and Canoe the Caney.
Photo: Jared Whitney and Paul Tellefsen photograph a scenic sunrise on Bee Rock in Monterey-Putnam County, Tennessee.